Pump.fun Introduces Live Streaming Feature – Is Meme Live Commerce on the Horizon?

Meme amusement park, Pump.fun, announced today on its official Twitter account that its platform now supports live streaming.


Just as the Kardashian family’s Jenner drama unfolds and American celebrity Iggy releases her own cryptocurrency, Mother, the influence of the traffic economy has brought the trend of live-streaming product sales to the cryptocurrency industry.
Instead of rewarding beautiful women and watching celebrities promote products, why not reward developers and buy some Meme coins that are expected to rise in value?
The introduction of live streaming on Pump.fun means that it provides a one-stop, user-friendly SaaS platform for the production, launch, and promotion of Meme coins. All you need is an idea about memes. If you are a celebrity, it’s even better.
Creating and promoting coins has never been easier.
To start using the live streaming feature on Pump.fun, the steps are exceptionally simple. According to the official announcement, you can create a new token as usual or use an existing one. Once the token is listed on Pump.fun, there will be a “Create Live Stream” button above the price chart, similar to starting a video conference. You can adjust your audio and camera settings and then click “Start Live Stream” to engage in meme-driven sales.


Creating coins and promoting them in real-time has become much simpler. Imagine two scenarios: one where Meme coins are promoted through static text on platforms like Telegram and Discord, and another where the project’s developers or spokespersons directly explain why you should invest, right next to the price chart. The effectiveness of the latter approach is evident. After all, nothing beats face-to-face communication by the team themselves.
Concerns about moderation
Since this feature was announced only recently, its actual impact and effectiveness are still unknown. The concept of live-streaming sales has also raised concerns within the community. In the comments section of Pump.fun’s announcement, some people are already worried about how the platform will moderate extreme content, such as explicit or sensational behavior intended to attract attention.


After all, without restrictions, live streamers driven by profit incentives will inevitably become more and more extreme. We have previously reported on Meme coin live streams that resorted to self-harm and explicit content to gain attention, but they were using different platforms at that time. If Pump.fun provides a platform for both coin creation and live streaming, these individuals will undoubtedly take their antics to Pump.fun.
The cryptocurrency industry should be a land of freedom, but it should not be a lawless one. Actions that go too far will eventually face consequences, and no one will benefit from them.
Profit-seeking and intense competition
The introduction of live streaming is a natural progression for cryptocurrency platforms as they develop. If there is a way to increase traffic and attention, it will inevitably appear and continue to evolve.
Especially for the majority of retail investors, who may not understand complex whitepapers or intentionally confusing technical narratives, it is much easier for them to understand the explicit calls to action in live streams, such as “Buy now for 1 SOL.”
In this carnival for retail investors, live streaming is fashionably late but certainly not absent.
At the same time, this is also a significant advantage for grassroots coin projects compared to high-end launchpads and top-tier centralized exchanges. They have a wider audience and less stringent moderation. By targeting the mass market, they embrace speculative hype.
However, the introduction of live streaming will only exacerbate the current state of Meme coin competition. Due to time zone differences, live coin launches will follow foreign time zones. It is foreseeable that prices will experience greater fluctuations during live streams. This also means that sniper bots and sophisticated traders will become regular viewers of these live streams. They may even enter the market at the precise moment when a certain statement in the live stream provides significant emotional value, leaving unsuspecting retail investors far behind.
When snipers leave retail investors who watch the live stream behind, those who watch the live stream will also leave those who don’t behind. By the time you wake up and see this Meme coin, it may be too late.
While Pump.fun offers a more traffic-oriented approach, someone will pay the price for the joy of pumping.