Author: Mia, ChainCatcher
Editor: Marco, ChainCatcher
When discussing the release of Meme with ChainCatcher, Old Mac (pseudonym) used an old joke: How many steps does it take to put an elephant in the fridge?
To Old Mac, a Meme project is like “putting an elephant in the fridge”, it only takes three steps: preheating the coin release, managing market value, and maintaining the community.
During Meme Summer, ChainCatcher talked to many Meme coin players, some actively followed the trend and issued Meme coins to operate the project; some wholesale issued Meme coins, creating a lot and constantly shifting the focus; some became “shareholders” by buying Meme coins and became operators of the project.
In this wealth-building movement, the joys and sorrows of humans are not in harmony.
According to The Block Pro data, in May of this year, there were about 455,000 tokens created on the Solana blockchain, 177,000 on the Base chain, and 39,000 on the BNB Chain, not counting other public chains.
Most of the tokens created on Solana are Meme tokens, partly due to the popularity of Pump.fun.
It is estimated that at least over 100,000 tokens are generated on the chain every day, making the one-click coin issuance environment a paradise for monetizing Meme culture.
Perhaps behind every Meme coin you think of buying in bulk that might explode, there is the same team doing bulk issuance.
However, this carnival seems to show no signs of ending, with many institutions joining in.
Projects are in progress
Recently, Xiao Xi (pseudonym) placed advertisements about a Meme coin with multiple media outlets, announcing their collaboration with a film and television company to create a series of films based on the Meme series.
Xiao Xi mentioned that he has always been active in various “underground” groups, many Meme projects are not well-prepared and don’t have a clear idea of what they are doing, they just suddenly ride a certain trend, gain popularity and traffic, and then quickly release their coin address and set the coin issuance time.
His project is such a case.
The project, which originally intended to be built slowly, jumped on the Meme trend and hastily issued coins. Without much concept or product support, this project achieved success.
“This success may be more attributed to the market’s hype. Nowadays, many Meme projects depend on market trends for success,” Xiao Xi said.
Meme projects endorsed by celebrities are more likely to become popular.
The Meme coin $Jenner from Caitlyn Jenner, the stepfather of the American internet celebrity Kardashian sisters, skyrocketed from Pump.fun to the secondary market.
Musk’s promotion of Dogecoin became the representative of the last bull market’s gains.
Although former US President Trump did not personally promote a Meme, there are many tokens named after him in the market that occasionally skyrocket or plummet due to his news.
However, most grassroots Meme projects do not have the influence and intellectual property endorsement, and project traffic mostly comes from market trends.
If a project seizes the opportunity, successfully launches a presale, brings liquidity and initial capital to the project, some projects will start to take action.
“To be honest, we had nothing at the beginning, but users thought we were keeping the project progress ‘secret’,” Xiao Xi said. It was only later when they had money that they started to build the project.
When asked if this approach might be a bit crazy and if users are not worried about the project running away, Xiao Xi said, “This coin issuance process has become the norm in the current Meme market. I cannot confirm whether other underground projects will run away, but at least we won’t.”
Like Xiao Xi said, most Meme coins originate from a certain trend or market hype. Once funds are in place, the project will start to study concepts, routes, and future plans.
As for “running away”, for the “10U Warriors” who choose to invest in Meme underground projects, it is more like gambling. This speculative idea makes the Meme market more chaotic.
Veteran Meme player R (pseudonym) said, “Anything in the early stages will be chaotic, just like the A-shares of the 1990s, everyone was skeptical. The Meme environment now is much better than the previous bull market.”
Meme coins are forming an industry chain.
The Meme coin industry chain
From celebrity coin issuances to various animated characters and even “emojis” issuing coins, all Meme coins are not accidental.
Old Mac has been involved in the issuance of multiple Meme projects. In his view, managing a mature Meme project is like “putting an elephant in the fridge”, it only takes three steps: preheating the coin release, managing market value, and maintaining the community.
This mature operating matrix involves the entire crypto industry chain.
Starting from preheating the coin release, Meme matrix researcher Ghost (pseudonym) told ChainCatcher that preheating can be done in two ways: self-cultivation of Meme IP, such as “pepe” and “doge”, these IPs have their own traffic and resonate with the public to gain more traffic; the other way is through the crazy promotion of crypto KOLs, community leaders, and some industry media.
Old Mac believes that promotion is necessary for Meme, as having too high expectations can make it difficult for retail and whale investors to participate.
When the hype reaches a certain high point, coins can be issued, with the current sales methods divided into project presales and fair launch pumps.
Regarding market value management of Meme, some projects choose to involve market makers, while others choose to build the community together.
Ghost believes that if a project focuses too much on promotion in the early stages, it may lead to excessive initial market value, which could cause participants, airdroppers, or even the project itself to give up on the ecosystem.
Most “dead” Meme projects on the chain show a trend of high opening and low performance, either being sold off by presale investors or being scammed by bad project teams.
In response, Old Mac stated, “Market value management should involve market makers. After all, whales are constantly profiting in a Meme, making it difficult to achieve a sustainable uptrend. Most so-called ‘project control’ is mostly small-scale collusion, ensuring ‘eternal profits’ for the project.”
For project maintenance, R’s experience is, “Promote during the peak, plan during the low.”
During market peaks, more promotion should be done to expand the market; during market lows, the next plan should be brewed, and the team optimized.
As Meme develops later, Old Mac admits, “Going public is the only way out.”
Going public means going mainstream, but very few Meme projects can survive to the secondary market, the primary market is the main battlefield for Meme.
Listing also leaves some of Meme’s fate to the exchanges because “with average liquidity, they cannot generate fees,” Meme coins face the risk of being delisted by exchanges.
Therefore, when the listing boost effect starts, project teams will also cooperate with listing promotions to push the price up, at this time, the price of Meme coins will reach a new high.
This new high could be a new starting point or a final destination.
“Now listing will face a lot of selling pressure,” Old Mac said, currently, most Meme speculators will sell off when the good news is completed, “they don’t care about selling high, after all selling high means eternal profits.”
Speculators are the main audience in the Meme race track, how to maintain this wave of speculators is the most headache for the project side in the development of Meme coins.
The Saviors or Community Consensus
Whether successful in getting rich or being hindered by Meme, the true active force behind every project has always been the grassroots users in the crypto community.
R describes, “In the early stages, retail investors who like to engage in quick trades may become more united over time.”
Meme coins can be seen as a symbol of decentralization, and the community is the embodiment of decentralized collective consciousness. When collective consciousness turns into consensus, the decentralization of Meme coins can become complete.
Successful Meme coins are never just led by the project side but also come from the collective celebration of community consciousness.
Community takeover (CTO) is common in the Meme field, and R is one of them.
When faced with early team malicious exit attempts, R and a group of like-minded community OGs, KOLs began voluntarily taking on the entire Meme project’s operations.
R said, “Our strength and that of KOLs are strong, the subsequent glory is all accomplished by the current long-term team.”
In R’s eyes, rescuing a project from a malicious team is the power of community consensus, bringing vitality and vitality to Meme projects.
Currently, every Meme project will have official Telegram groups and Discord groups, as well as official administrators to liven up the atmosphere and answer user questions.
Most mature Meme projects will conduct regular AMA activities, showing the public the latest developments and answering user questions. The community can also provide suggestions to the project side.
Compared to the centralization of mainstream coins, the top-down connection established by the Meme community is more decentralized.
Excessive decentralization – Meme becomes a speculative casino
As Meme coins take decentralization to the extreme, speculation is also growing rampantly.
For Old Mac, he never thought he would issue coins at first, but the profit-seeking and speculative nature of Meme attracted him here.
The transparency and decentralization of the chain have made it a natural breeding ground for speculation.
Here, Old Mac has witnessed the appearance and disappearance of too many Meme projects.
“For me, a project is like a pet, I don’t have high expectations for it, I watch its entire life from birth,” he said.
There are few projects that can truly break through, and most projects are in a cycle of birth and halting, but behind them, perhaps it is the same team.
Old Mac defends himself, “I never consider myself a big loser. In the Meme race track, most of it is speculation, with losses and gains.”
In the Meme casino, people’s desires are magnified infinitely in high multiples, and more and more profit-seeking speculators are entering.
Ghost believes, “There are many ‘one-night stands’ in the Meme market, with people making crazy profits. But afterward, there are only trapped speculators and depleted liquidity.”
“Take a gamble, turn a bicycle into a motorcycle,” this is a common phrase in the Meme circle. For most players who buy Meme coins every day, buying coins is more like buying a lottery ticket.
“I buy ten popular Meme coins every day, there will always be a surprise,” but in most cases, all ten tokens end up empty.
As an investor and “Builder,” R looks at Meme from an investment perspective, “Now many Meme coins have certain use cases and are gradually moving towards good long-term development, as long as the investment is reasonable, I still have confidence in this area.”
In each market cycle, Meme tokens will always be present. A group of investors passionate about a specific Meme will gather and push up the price of a particular asset in a short period, this strategy has become popular in the crypto field, boosting token prices while revitalizing the entire ecosystem.
From Solana, to Base, and now to Ton, Meme coins are leading this round of the bull market, with more traditional institutions also turning their attention to Meme, Avalanche even establishing a dedicated Meme token fund.