Author: Coin Sauce, BitJump
The Cookie3 project, through MarketingFi and AI data layers, aims to create a decentralized marketing economy to enhance user engagement and return on investment, while providing a fairer value distribution for users, creators, and businesses.
Introduction
Today, traditional Web2 marketing models are facing increasing scrutiny. According to Gartner’s research, by 2023, the average marketing budget will account for 9.1% of a company’s total revenue. In the United States, digital marketing occupies a significant portion of the marketing budget allocation. Most of the budget is dominated by advertising giants like Google and Facebook, where user attention is commodified without receiving fair compensation. Approximately 95% of marketing budgets are wasted on non-converting users.
Furthermore, irrelevant ad pushes and frequent interruptions exacerbate user aversion to ads. User data is collected and analyzed for commercial purposes, jeopardizing their privacy and data security, further affecting trust in the platform. As the number of ads increases, users gradually become fatigued with ads, even actively ignoring ad content. This phenomenon not only reduces the effectiveness of advertising but also wastes marketing resources for businesses.
To address these issues, more and more companies are turning to marketing strategies that are more interactive and engaging for users, such as tasks and airdrop rewards. This approach not only increases user engagement but also allows for a more equitable distribution of marketing value. To address these problems, today we introduce the Cookie3 project, which aims to create a decentralized marketing economy through MarketingFi and AI data layers to enhance user engagement and return on investment, while providing a fairer value distribution for users, creators, and businesses.
1. Basic Information
Cookie3 aims to revolutionize digital marketing by leveraging Web3 technology and AI to create a decentralized marketing economy (known as MarketingFi). This system rewards users with tokens for their contributions to the ecosystem, providing them with fair compensation. Cookie3 introduces the concept of MarketingFi, redefining the marketing economy through a decentralized framework. It combines marketing channels from Web2 and Web3, utilizing AI to identify the most valuable audience and rewarding them with tokens or on-chain and off-chain incentives. This approach minimizes marketing waste and promotes ecosystem growth.
1.1 Project Information
Project Name: Cookie3
Website: https://www.cookie3.com/
Twitter: https://x.com/cookie3_com (448K followers)
Discord: https://discord.com/invite/cookie3 (185K members)
Telegram: https://t.me/cookie3_co (184K followers)
Documentation: https://docs.cookie3.co/cookie3-docs
Litepaper: https://assets.cdn.cookie3.co/assets/Cookie3_Litepaper.pdf
1.2 Token Information
Token Name: Cookie
Total Supply: 1 billion tokens
TGE Time: June 13, 2024, 18:00 Beijing time
Listing Status: Planned to be listed on exchanges such as Bitget, Bybit, MXEC, and Kucoin.
2. Background of the Cookie3 Project
2.1 Team Background
Cookie3 was founded by an experienced professional team, including co-founder and CEO Filip Wielanier, co-founder and CTO Wojciech Piechociński, and Chief Data Officer Patrycja Sawicka. The team members have rich experience in blockchain, AI, and data analytics, providing solid technical and managerial support for the project.
2.2 Funding Situation
Cookie3 has raised a total of $5.5 million in funding during its development. The latest seed round of funding was completed on August 3, 2022, raising $3.3 million, with The Spartan Group as the lead investor. Other participating investment institutions include LD Capital, Hartmann Capital, OrangeDAO, Big Brain Holdings, and Jsquare, among others.
Additionally, $800,000 in funding was made available to the public through an IDO conducted on Polkastarter and ChainGPT Pad. The Polkastarter IDO registration has ended, and the ChainGPT Pad IDO was completed on June 12th and 11th.
2.3 Partnership Situation
Cookie3 has established strategic partnerships with several well-known institutions, including Spartan Group, Animoca Brands, and ChainGPT. These partners not only provide financial support but also bring valuable industry resources and strategic guidance to the project.
3. Business Value of Cookie3
3.1 Problems Addressed
Marketing Budget Waste: In traditional Web2 marketing models, a large portion of the marketing budget is dominated by advertising giants like Google and Facebook, resulting in up to 95% of the budget being wasted on non-converting users.
User Data Privacy: User attention is commodified, privacy and data security issues are severe, affecting user experience and trust.
Ineffective Ad Placements: Irrelevant ad pushes and frequent interruptions lead to user aversion and resistance to ads.
3.2 Solutions
MarketingFi Model: By combining on-chain and off-chain data analysis and AI technology, Cookie3 aims to redefine the marketing economy through a decentralized framework. Using the $COOKIE token, it locks in marketing value and ensures fair distribution.
Cookie3 Analytics: Provides comprehensive data analysis tools similar to Google Analytics, helping project owners track and optimize website traffic and user behavior.
Cookie3 Airdrop Shield: Ensures airdrops are distributed to high-quality users, avoiding abuse by bots or Sybil attackers.
Cookie3 Affiliate: Brings together over 18,000 KOLs covering over 400 million fans, helping project owners achieve broader user coverage and higher conversion rates.
3.3 Market Size and Opportunities
Artificial Intelligence and Digital Marketing Industry: Currently valued at over $720 billion, it is expected to grow to $25 trillion by 2030. Cookie3 has significant potential in this rapidly expanding market.
Web3 Marketing: With the increasing adoption of decentralized technology and blockchain, more projects require efficient, transparent, and fair marketing solutions. Cookie3’s MarketingFi model meets this demand.
3.4 Growth Estimates
User Growth: Currently integrated and used by over 300 dApps, with daily user growth exceeding 2, the platform is expected to experience further growth during bull markets and the launch of numerous projects.
Market Share: Through continuous product optimization and expanding market coverage, Cookie3 is poised to become a key player in the Web3 marketing field, setting industry standards.
Return on Investment: With the multiple applications and reward mechanisms of the $COOKIE token, holders will receive substantial returns, further driving platform growth and user engagement.
4. Economics of Cookie3
4.1 Roles
Users: In the MarketingFi economy, users are not just consumers but also co-owners and co-creators of projects. They are rewarded for discovering and participating in suitable projects.
Creators: Brands and influencers (KOLs) collaborate to acquire users through specific channels and conversion events, earning rewards based on their performance in various activities.
Businesses: Companies use data, AI, and wallet analytics to allocate marketing budgets to users who will become project advocates and supporters, increasing the ecosystem’s value.
4.2 COOKIE Token Economics
Token Functions
The $COOKIE token is at the core of the Cookie3 ecosystem, serving multiple purposes:
Value Distribution: The $COOKIE token locks in the value of all products and platforms, redistributing it to $COOKIE token holders as rewards, ensuring fair returns for all participants.
Reward Mechanisms: Users holding $COOKIE tokens can receive rewards, airdrops, and exclusive access to experiences.
Governance Rights: $COOKIE token holders can also participate in platform governance, deciding on the direction of the Cookie DAO treasury and influencing the platform’s future development.
Staking
The $COOKIE token offers comprehensive staking functionality, providing competitive staking rewards. Users staking tokens not only earn additional income but also gain greater influence and rights within the ecosystem.
Multiple Airdrops
Users holding $COOKIE tokens can participate in airdrops from multiple projects, ensuring the quality distribution of airdrop tokens through the Cookie3 Airdrop Shield. This allows users to continuously receive new tokens and opportunities to participate in projects.
Protocol Fees
Some Cookie3 Affiliate protocol fees will be converted into rewards distributed to $COOKIE token holders. This mechanism not only increases the token’s utility but also enhances user engagement.
Market Rating Boost
Users holding $COOKIE tokens will increase their MarketingFi rating, gaining more investment opportunities and priority access to project participation within the ecosystem.
Exclusive Access
$COOKIE token holders can access whitelist privileges for new Cookie3 products and exclusive platform features. This exclusive access not only increases user loyalty but also enhances platform user activity.
Through these diverse functions and applications, the $COOKIE token not only creates a fair and efficient value distribution mechanism within the ecosystem but also enhances user engagement and the overall value of the platform through incentive and reward mechanisms.
5. Products and Technology
5.1 Cookie3 Product Line
Cookie3 Analytics: A B2B application that helps marketers track performance from on-chain to off-chain activities, identifying the most effective channels and activities.
Cookie3 Airdrop Shield: Ensures airdrops are distributed to high-quality users, not bots or Sybil attackers.
Cookie3 Affiliate: A platform that allows businesses to launch and manage affiliate activities, where creators can choose suitable activities and earn rewards.
5.2 Key Technologies
Cookie3’s technological foundation is based on years of research and development, including on-chain and off-chain analysis, AI tools, and behavioral mapping. Its core features include:
Cookieless Analytics
Performance-based rewards
Cross-chain operations
Data-driven decision-making
6. Conclusion
Through its unique MarketingFi model and powerful data analysis capabilities, Cookie3 aims to address many pain points in traditional marketing, improving marketing efficiency and user experience. With the expansion of the Web3 ecosystem and increasing market demand, it is expected that Cookie3 will experience rapid growth in its user base and market share. Its token economics design ensures fair token distribution and long-term market stability, positioning it to become a leading platform in the digital marketing field, delivering more value to users, creators, and businesses.
Cookie3 will officially launch the $COOKIE token on June 13, 2024, at 18:00. Those who have participated in the IDO or are interested in the project can stay tuned. (Investing carries risks, please avoid chasing highs, this article is not investment advice.)
Other
What is MarketingFi?
MarketingFi is an innovative decentralized marketing economic model proposed by Cookie3. It combines Web2 and Web3 marketing channels, utilizing AI and blockchain technology to identify and reward the most valuable audience. MarketingFi minimizes marketing waste and promotes ecosystem growth by distributing tokens or on-chain and off-chain rewards. Unlike traditional marketing, MarketingFi shifts value from advertising giants to users and creators, creating a transparent and fair value distribution system that incentivizes high-quality users for sustained participation and support.
