Did Caitlyn Jenner launch a cryptocurrency, multiplying her investment 160 times in just 8 hours?

Today, the meme community has once again experienced a frenzy of attention.
The true and false Jenner, a series of twists and turns
At 4 am Beijing time today, the meme token generation platform Pump.fun on Solana witnessed the emergence of an attractive token called “jenner”. Its development team comes from Caitlyn Jenner, a member of the American internet celebrity family and the father of the Kardashian family, who has 33 million Twitter followers and is a transgender woman. Caitlyn Jenner also posted a photo on Twitter of her shaking hands with former US President Trump, with the caption “make america great again!!! and we love crypto!” and a link to buy jenner tokens on pump.fun.
Surprisingly, Caitlyn Jenner not only used Pump.fun but also mentioned Ansem, Paul, and other meme OGs in the comments section to promote the token.


The tweet quickly gained a lot of attention. However, just a few hours ago, the well-known trader GCR X’s account @GCRClassic was hacked, and the hacker used the account to post news about being bullish and heavily investing in ORDI. Faced with this meme named after Caitlyn Jenner, the community had some doubts amidst the excitement.
Within an hour of Jenner’s launch, the token’s price increased nearly 70 times. Just as the community speculated on when the owner would release a statement to clarify the situation, the token developer sold tokens worth 160 SOL from the liquidity pool, causing jenner to drop more than 60% in just ten minutes. The comment section on Pump.fun was immediately filled with angry comments, and the community started to believe that Caitlyn Jenner’s tweet was only posted after her account was hacked.


But just when the community thought that jenner was heading towards zero, there was a twist. Caitlyn Jenner’s Instagram account posted a screenshot of the original tweet along with the caption “7 million dollars in one hour, for Caitlyn Jenner and Sophia Hutchins (Jenner’s manager)”. Caitlyn Jenner’s Twitter account also added this update to the comment section of the original tweet.


With the verification from the Instagram account, community members started buying jenner tokens again. Looking at the candlestick chart, jenner stopped its decline at 5 am and experienced a 610% increase in the next 30 minutes.
During this 30-minute period, Caitlyn Jenner posted more “evidence” on her Twitter account. She posted a video with the caption “This is my manager, Sophia Hutchins. Rest assured, I have not been hacked and the tokens are being sent to the moon. I am enjoying my Sunday on the golf course. My team is managing this token release. The token is real, keep going.”


With the video, the jenner token quickly surged, increasing by 70% in just 5 minutes. However, this immediately raised new doubts in the community. Some people claimed that the video was created using AI deepfake technology, and there were also allegations of fraud against the developers. As a result, jenner dropped more than 60% in the following 10 minutes.
Shortly after, Sophia, the manager, held a Space session through Caitlyn’s account. KOL 0xSun recalled in a tweet that before the Space session, many negative comments about the token were deleted, which helped the token’s market cap to exceed 20 million from 4 million. Within less than 2 hours since the token’s launch, jenner had already gained a 35-fold increase.


However, unexpectedly, Sophia mentioned during the Space session that they might launch a new token but did not provide strong evidence of the video’s authenticity. As a result, the community started selling the token again, causing jenner to drop nearly 70% in half an hour. It seemed like jenner was really heading towards zero this time.
During jenner’s decline, Caitlyn Jenner’s Twitter account became unusually active. She denied being hacked, congratulated the token’s market cap for reaching 28.3 million dollars in an hour and a half, and stated that no other tokens would be released, focusing on pushing jenner’s market cap to 50 million dollars.
At this point, jenner had already sparked heated discussions in the community. Some lucky traders were discovered, with one trader earning over 100,000 dollars from a 3 SOL investment in jenner. Caitlyn Jenner’s Twitter account also started retweeting these discussions intensively.


At 8:20 am, Caitlyn Jenner’s Twitter account posted a video of her in person. In the video, Caitlyn Jenner, wearing a bathrobe, confirmed that jenner was indeed a token released by her team and denied the deepfake allegations. This video was very convincing and helped jenner soar in price amidst its low volatility.


Although the community had doubts about the developers selling all their chips early on, effectively giving up the high multiple gains brought by Caitlyn Jenner’s team’s promotion, jenner still achieved a peak increase of over 160 times since its launch.


Throughout the night, jenner holders experienced a roller coaster ride. KOL 0xSun commented, “Although I eventually made a profit of 80 SOL on this coin, I still feel a bit regretful because just my initial investment of 2 SOL could have been sold for over 1000 SOL at the peak. This night consumed a lot of brain cells just watching the show.”
At the time of writing, jenner has fallen from its peak but still maintains a relatively high position, with a current price of $0.024.
Is going viral a blessing for crypto?
Currently, it cannot be confirmed whether Caitlyn Jenner’s token release is genuine. After all, as an American internet celebrity who has rarely been involved in the crypto field, Caitlyn Jenner’s Twitter account seems too familiar with operating memes.
Regarding this sudden meme drama, aside from watching the show, the community has different opinions. Some people believe that it is a great benefit to the crypto community for a top American internet celebrity to enter the crypto space and release tokens. Considering recent events such as the approval of Ethereum ETFs, Trump’s public support for crypto, and several memes going viral, this incident is another “good news” that will help expand the influence of the crypto community.
The day before the token release, Caitlyn Jenner retweeted several tweets related to Trump and cryptocurrencies. During the election period in recent weeks, Trump and cryptocurrencies have been strongly linked, so it can be expected that more American celebrities will “enter the crypto circle” in the future. Some in the community are already speculating, “What if the Kardashians themselves release a meme coin?”
However, it is worth mentioning that another event cannot be overlooked in these news. A few days ago, a pump.fun developer burned himself to gain attention. Community member Wazz commented, “Only a fool would think that Caitlyn Jenner, with her 16 million followers on Twitter, would promote a Pumpfun scam. It doesn’t benefit the adoption of cryptocurrencies.” Some even sarcastically mentioned the ETF hype from before, saying, “Just want to see Caitlyn Jenner blatantly violating securities laws on Twitter.”


The community’s concern is that if meme coins become the sole label of the crypto community, the original “freedom, decentralization, geek spirit,” and other crypto cultures will be at risk of being dissolved. Of course, the debate over the influence of meme coins has been a long-standing topic. For most crypto traders, the most important thing is to distinguish information clearly between buying and selling. As advised by community members, “GCR has already told us today that there are hacker activities targeting well-known Twitter accounts, and with more and more celebrities launching meme coins – especially when the platform engineers are not around on weekends – I suggest you be very careful.”