On May 28th, the cryptocurrency exchange FameEX officially completed the optimization and upgrade of its app’s spot, contract, and other product pages, marking the fourth update within this month. From the addition of a contract novice navigation function at the beginning of the month to the upgrade of the service entrance at the end of the month, the user-friendliness and UI interactive experience of the FameEX platform have once again been elevated to a new level within just one month.
In an interview, the CEO of FameEX stated, “Our goal has always been to make professional trading simpler and to allow users to easily enjoy the investment fun of cryptocurrencies.” The FameEX technical team has transitioned from providing a wide range of trading and financial products to focusing on basic functional products while refining the details of user-preferred products, ensuring a smoother interaction between users and the platform and simpler operations.
Simplicity and subtraction for users
According to surveys, loyal users in the cryptocurrency industry have very little overlap with traditional financial investors. Most cryptocurrency enthusiasts are young people who seem to prefer simple and smooth trading pages and basic products such as spot, contracts, and options. The adoption rate of more complex cryptocurrency financial products such as lending and financial management still needs improvement.
Tan Shirley, the Chief Brand Officer of FameEX, believes that the platform should focus on simplicity and subtraction for users. Simplicity is the power that Tan Shirley claims can achieve ultimate innovation. Through a minimalist strategy, FameEX can help users lower their participation threshold, overcome the barriers caused by lack of understanding, and enable users to easily understand FameEX in a simple way. Throughout multiple product iterations, FameEX has always followed the principle of simplicity, delving into the details of several core products to provide lower cognitive thresholds, simpler trading operations, and smoother trading experiences for all platform users.
Refreshing upgrades, “little joys” in meticulous services
In the increasingly competitive arena of exchanges, almost all exchanges can meet most of the users’ trading needs. However, how to allow users to enjoy smoother cryptocurrency trading, reduce trading risks from the user’s perspective, and provide seamless interactive services still remains a major challenge for the industry.
Through multiple iterations and upgrades, FameEX quietly optimized the overall UI style and interactive experience of its app, not only increasing sensory comfort but also allowing users to customize their own trading layouts. It also added auxiliary features such as small-screen K-line charts, asset management, one-click order cancellation, reference for buy/sell quantities, and long/short ratio for currency pairs on the currency trading page. Such product designs can minimize the troubles users face in the trading process, such as page jumps and excessive buying and selling.
More importantly, FameEX has also set up a “risk firewall” in high-risk products. For example, in the well-known high-risk options products, FameEX thoughtfully provides a simulation account function, allowing users to place orders freely in the simulation account and experience the risks and rewards of options trading without any loss. Only after ensuring a relatively high winning rate, users can switch back to real trading. This helps minimize the trading risks of high-risk products as much as possible.
In the May upgrade, customer service was also a key area of optimization. Regardless of whether users are logged into their FameEX personal accounts, they can directly contact the platform’s customer service through the customer service center page in the top right corner of the app’s homepage, enjoying professional services available 24/7. It is evident that FameEX is putting in the effort to provide thoughtful customer service.
Furthermore, FameEX has also focused on updating the transaction statement function. All users can categorically view the details of every transaction, including deposits, withdrawals, spot trading, rebates, and cashbacks. The transaction fee page, in particular, clearly shows the details of each fee, allowing users who are not good at keeping track of small accounts to easily understand the whereabouts of their funds.
Choosing an exchange is a complex and diverse process that involves factors such as response speed, trading stability, price accuracy, and service details. As exceptional exchanges like FameEX, which truly prioritize user experience, continue to make progress, we have reason to believe that the future of the cryptocurrency market will inevitably usher in a new era that empowers users.
